You want clients. But how do you find them, stand out from the crowd so that it is you they chose to work with, without spending all your time and money marketing?
That's where "From Strangers to Clients" comes in. In this 5-week program you get expert support, scripts you can use, templates to make your life easier and clear instructions to create an automated marketing funnel that will identify your ideal clients and effortlessly transition them from a stranger through to the client you love to work with
Hear what others say about this program...
Scroll through to read all comments
Carrie know's what she's talking about and makes sure I understand
Dr Stephanie Stanfield
I was able to develop the skills I needed in marketing and the confidence to use them
Ralph G Life Coach
Sooo many takeaways!
Anne M
Amazing content
Michelle S. Eating Disorder Coach
I would highly recommend this program to anyone wanting to make a success from their business
Cindy F
I have loved every minute of the learning
Karen S Ageing Fearlessly Coach
The total value of the material and knowledge contained in this program is over $5k
Get lifetime access
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$997.00
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Course curriculum
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1
Welcome to "From Strangers to Clients"
- Welcome
- Welcome Message
- "Let's Do This" - Mindset for action (PDF)
- Support
- Before we begin...
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2
Bonus Gifts
- [Gift #1] - Powerful Copy Pack - Discover the secrets to writing for the online world plus much more...
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3
Module 1 - Laying the Foundation
- 1.1 Introduction to module 1 (2:27 mins)
- 1.2 Blueprint for marketing success (Video and PDF)
- 1.3 IDENTIFY YOUR AVATAR - PDF's
- 1.3.1 Define your avatar part I (12:57 mins)
- 1.3.2 Deep dive into defining your avatar (6:37 mins)
- 1.4 DEFINE YOUR NICHE - PDF's
- 1.4.1 Define your marketing niche (14:46 mins)
- 1.4.2 Niche pitfalls to avoid (3:20 mins)
- 1.5 GOALS AND PLANNING - PDF's
- 1.5.1 Goals and metrics (17:45 mins)
- 1.5.2 Goals and metrics - worked example (4:13 mins)
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4
- Resources for module 1
- Additional resource - Avatar vs Niche (Video + PDF)
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5
Module 2 - Positioning
- 2.1 Introduction - what is positioning (Video + PDF)
- 2.2 WHERE TO FIND YOUR AVATAR - PDFs
- 2.2.1 Where to Find Your Avatar part I (5:43 mins)
- 2.2.2 Where to find your avatar part II (16:36 mins)
- 2.3 Types of content - Video (11:29 mins) + PDF
- 2.4 Creating engagement - Video (15:40 mins) + PDF
- 2.5 Next level engagement - Video (10:16 mins) + PDF
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6
- Resources for Module 2
- Marketing Calendar for Positioning
- Positioning Schedule
- Module 2 - Additional resources - Word Press Site Metrics - how to access stats (Video + text)
- Module 2 - Additional resources - Easy graphics with Canva (7:32 mins)
- Module 2 - Additional resources - Facebook Groups (13:57 mins)
- Module 2 - Additional resources - LinkedIn Groups (5:21 mins)
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7
Module 3 - Connection
- 3.1 Introduction
- 3.2 LEAD MAGNET - PDF
- 3.2.1 What makes a lead magnet irresistible? (16:42 mins)
- 3.2.2 Types of lead magnet - part I (12:34 mins)
- 3.2.3 Types of lead magnet - part II (8:01 mins)
- 3.2.4 Lead Magnet - Summary and actions (1:41 mins)
- 3.3 LANDING PAGES + PDF of slides
- 3.3.1 Features for a fabulous landing page (10:04 mins)
- 3.3.2 Creating a conversion machine (12:52 mins)
- 3.3.3 Advanced landing page strategies (13:21 mins)
- 3.3.4 Thank You pages (2:50 mins)
- 3.3.5 Summary and action steps for landing pages (1:08 mins)
- 3.4 DRIVING TAFFIC + PDf of slides
- 3.4.1 Driving traffic - Organic traffic (15:53 mins)
- 3.4.2 Driving traffic - Paid traffic sources (5:16 mins)
- 3.4.3 Driving traffic - Summary and action steps (1:40 mins)
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8
- Resources for Module 3
- Module 3 Bonus - How to create Facebook Ads (8:56 mins)
- Module 3 bonus - Using Socialoomph - time saving for your social media posts
- Module 3 Bonus - Checklist for your landing page
- Module 3 bonus - Analysis of various landing pages
- Module 3 bonus - Monthly promotional planner
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9
Module 4 - Nurturing
- 4.1 Introduction to nurturing (4:15 mins)
- 4.2 TECHNOLOGY & PDF
- 4.2.1 Technology - What do you need (7:38 mins)
- 4.2.2 Technology - Critical features for an autoresponder (11:43 mins)
- 4.3 EMAIL SEQUENCES + PDFs
- 4.3.1 Email sequences - Fundamentals for nurturing content - part I (10:05)
- 4.3.2 Email sequences - Fundamentals for nurturing content part II (9:06 mins)
- 4.3.3 Email sequences - Getting your emails opened (10:07 mins)
- 4.3.4 Email sequences - Crafting a polished sequence - part I (10:09 mins)
- 4.3.5 Email sequences - Crafting a polished sequence - part II (11:00 mins)
- 4.3.6 Email sequences - The welcome email (2:39 mins)
- 4.3.7 Email sequences - Action steps (0:43 mins)
- 4.3.8 Common email mistakes to avoid (11:48 mins)
- 4.4 COMMUNITIES + PDF of slides
- 4.4.1 Establishing a group for nurturing (16:15 mins)
- 4.4.2 Using themes to engage your group members (7:14 mins)
- 4.4.3 Action steps to establish a group (0.37 mins)
- 4.4.4 Promoting your group (9:47 mins)
- 4.4.5 Getting group members onto your list (3:13 mins)
- 4.5 Pulling it all into a cohesive marketing strategy - Video (2:54) + PDFs
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10
- Resources for Module 4
- PDF - Checklist to create cohesive marketing strategy
- PDF - Checklist - Ongoing marketing activity
- PDF - Example promotional calendar
- PDF - Email scripts for you to use
- PDFs - Slides for module 4
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11
Module 5 - Conversion
- 5.1 Introduction to conversion (4:59 mins)
- 5.2 THE CONVERSION PROCESS + PDF slides for 5.1 & 5.2
- 5.2.1 An effortless conversion (10:20 mins)
- 5.2.2 Managing expectations (5:18 mins)
- 5.3 SEEDING (11:36 mins)
- 5.4 THE CONVERSION CONVERSATION + Resources
- 5.4.1 The conversion conversation - One on one (8:16 mins)
- 5.4.2 The conversion conversation - Webinars
- 5.4.2.1 Converting with Webinars - Opening (6:55 mins)
- 5.4.2.2 Converting with Webinars - Content (5:29 mins)
- 5.4.2.3 Converting with webinars - Making the offer (9:20 mins)
- 5.4.2.4 Converting with webinars - Closing the webinar (3:14 mins)
- 5.4.3 Videos and live events to convert (12:00 mins)
- 5.5 The conversion conversation action steps (1:12 mins)
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12
- Resources for Module 5
- [STC] Template - One on one conversion conversation
- [STC] Template - Webinar conversion conversation
- PDF - module 5 slides
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13
Next steps and one more bonus!
- Congratulations! - Celebration and the next steps
- PDF - The Life Coaches Ultimate Resource Guide for Online Marketing
- Before you go...
